joeindie.com: Punishment & Reward, Google-Style

Joe Indie has just made a great post to his blog about the ups and downs of riding the Google AdWords roller coaster, how pulling back on his spending has had a delayed effect on his sales, and how he needs to find other methods of attracting the right traffic.

I’ve only recently started using Google AdWords for CaseDetective for FogBugz, but I’ve seen a steady increase in traffic to casedetective.com because of it, even though I’m keeping my bids very low at the moment. It’s a very interesting area that I’ll be coming back to soon.