All Marketers Are Liars

Jon over at Outer Level (also of Make Mac Games) has found the joys of Seth Godin and is reading Purple Cow: Transform Your Business by Being Remarkable.

I’m reading my first Seth Godin book at the moment too, actually I’m listening to it on my daily commute home (I listen to podcasts on the way to work).

I’ve grabbed “All Marketers Are Liars” from, it is fairly short, weighing in at only 4 hours 18 mins, but seems to be packed with good examples that reinforce it’s main message, tell stories that consumers are ready to believe, do not lie. A story is much more attractive than pure facts, appeal to the consumers “World View”.

I’m about 3 hours in now, and I’ve enjoyed every minute of it, I think I’ll pick another Seth Godin book for next month’s audible download, but I’ll probably re-listen to this one first to make sure I’ve got it down to pat, sometimes actually having to drive gets in the way of listening properly.

No comments.

  1. I’ve been reading Seth’s blog for a while now and it’s just amazing. The knowledge that guy gives away is awesome.

  2. Thanks for the mention, Ian. I’m really enjoying “Purple Cow” and am planning on reading “All Marketers Are Liars” next.

    I’ve been following Seth’s blog as well, and Michael Sica is right. The amount of info he gives away is incredible. That’s probably one of the biggest reasons he is successful. He’s generous with his expertise.

  3. I agree, Seth’s blog is a must read for anyone selling anything as he gives his marketing knowledge away in bucket loads.

    Reminds me of another audible book I’ve read, twice in fact, “Love Is The Killer App”, which I think I’ve mentioned before. Explains how sharing your knowledge and love will reap rewards many times over in the long run. You have to read it to get the full picture, my description just doesn’t do it justice at all. My mate Gordon told me about that one, he’s always dropping little pearls of wisdom my way, and just as importantly telling me from where he learnt them.